Connecting with the Customer
Strategic Sales and Neuro-Sales
Become an expert in strategic sales by applying neuro-sales principles to connect emotionally with your customers.
Intended for:
Commercial Teams
Entrepreneurs
Business Leaders
Professional Salespeople
Course Content
Uncovering the Customer's Mind
Identify hidden desires and needs. Understand how the customer’s perception (“map”) differs from reality (“territory”) and why this matters for your message.
Invisible Triggers
Subtle techniques for igniting the spark of desire without manipulation. Demonstrate the real impact—both tangible and intangible—that your proposal has on the client’s life.
From Objection to Opportunity
Reframe objections: Use the customer's concerns to refine your message. Identify what the customer really needs behind their objections.
Conversations That Flow
Integrate NLP, active listening, and empathy to foster natural conversations. Tailor your communication to the client’s preferred communication style (visual, auditory, kinesthetic).
The Influence That Connects
Neurological segmentation and product adoption. Personalizing the customer experience to strengthen the salesperson's image and facilitate decision-making.
Decisions Under the Microscope
Understand the balance between the rational (neocortex), the emotional (limbic system), and the primitive (reptilian brain) in purchasing decisions. Guide the customer along the easiest path.
Communicating to Influence with Authenticity
Verbal and nonverbal communication techniques for building trust. Tips for persuasive communication inspired by NLP and neuro-sales.
You Matter, Too
Self-analysis and self-awareness to manage your own emotions and influence others with integrity. Use tools such as the DISC test to optimize interactions.
INSTRUCTOR
German Velasquez
CEO | Business Strategy Consultant | Senior Consultant and Mentor Coach
With more than 20 years of experience in sales and customer service within the telecommunications sector, I have held management positions at TigoUne, Avantel, and Claro Colombia. Throughout my career, I have led large teams in various regions of the country, from San Andrés to Leticia, including the Coffee Region, Cauca, Valle, and Nariño.
My approach has always been to sell from the heart, connecting with our customers on an emotional level—a strategy I consider essential to achieving commercial success. I have led multidisciplinary teams at companies with annual revenues exceeding US$2.5 billion, maintaining a strategic vision focused on sales, organizational climate (GPTW), customer service, and network implementation.
20+
Years of Experience
2500
Trained Advisors
Take Your Sales Skills to the Next Level
Become an expert in strategic sales by applying neuro-sales principles to connect emotionally with your customers.
International Certification
Upon completing the course, you will receive an official certificate like this one, recognizing your mastery of advanced sales techniques using NLP.
This certificate validates 100 hours of theoretical and practical training and serves as a testament to your commitment to excellence in sales and negotiation.
It is issued by Grupo Estrategia y Marca LLC in the United States.
Frequently Asked Questions
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