BUSINESS STRATEGY DIRECTOR
German
Velasquez
Growth Strategy & Board Advisor · Commercial Transformation Executive · University Lecturer · Coach
He combines strategic thinking, commercial leadership, technology and team development to turn decisions into execution.
20+years in commercial leadership
US$700MP&L scope managed
1,000+people in teams led
B2B + B2Ccross-market experience
EXECUTIVE PROFILE
Judgment for decisions that must be executed.
Systems Engineer with two MBAs and more than 20 years of commercial leadership experience. He has led large-scale operations, multidisciplinary teams and transformation processes in B2B and B2C environments.
His work integrates growth strategy, P&L, go-to-market, customer experience, CRM, omnichannel management and digital transformation.
Since 2024, he has worked as an independent advisor to companies and leaders seeking to organize growth and strengthen execution.
AREAS OF EXPERTISE
Growth strategyCommercial leadershipGo-to-marketCustomer journeyCRM and omnichannelDigital transformationP&LLeadership and teams